The ASK
Android was facing low-awareness of its powerful mobile security features and wanted an infographic that would highlight their scam and fraud protections in an engaging and educational way.
The IDEA
Fraudsters and scammers relentlessly target your mobile device, but Android’s defenses work (mostly) silently to keep you and your data safe. What if we compared these attacks to an alien invasion to emphasize the multiple layers of defense?
The EXECUTION
We created a fun, content-rich graphic that was shared with carriers, device manufacturers, and more at a Cybersecurity Awareness Month event.
Credits:
Agency: Article Group
Group Engagement Director – Megan Jaffarian
Engagement Lead – Aimee Kuezi-Nke
Group Creative Director – Joe Moore
Associate Design Director – Melody DeBruyne
Sr. Copywriter – Brendan Mitchell