The ASK
As work and business increasingly happen online, the web browser has become an important app in the enterprise tech stack. Chrome Enterprise, Google’s suite of enterprise browsing solutions, needed a video that could swiftly and simply explain the advantages of its premium offering to IT and security decision makers.
The IDEA
While many product videos over-index on features and functionality, we pitched a first-person narrative concept focused on addressing the challenges enterprise IT and security leaders actually have to deal with in their day-to-day work.
The EXECUTION
Our short video addresses the rapidly-changing enterprise IT landscape, and shows how Chrome Enterprise Premium can give IT and security professionals the tools to confidently and effectively keep company data and users safe.
Credits:
Agency: Article Group
Engagement Director - Jen Bishop
Creative Director - Elizabeth Barczys
Sr. Copywriter - Brendan Mitchell
Sr. Art Director - Melody DeBruyne
Art Director - Michelle Dominguez
Video Director - Ryan Miller
Producer - Alexa DeStefano
Motion Design Director - Javi Gil
Motion Designer - Trevor Wood
Motion Designer - Danilo Lima
Video Editor - Clara Martin Roman
Production Assistant - Tim Tuohy