The ASK
Google Messages, the default messaging app for Android phones, wanted an online video spot that would help them get the word out about new features designed to enhance the user experience.
The IDEA
“We’re all connected” was the premise of our winning pitch – a narrative-based campaign exploring the hidden threads that connect us to the communities that surround us.
The EXECUTION
Utilizing a combination of new and stock footage, as well as animated UI, we produced a one-minute spot highlighting the role of text messaging in modern life – and the Google Messages features that help us stay connected with the people that matter most.
The award
The campaign was awarded Silver at the 2021 AAF Greater Rochester American Advertising Awards.
You can watch the centerpiece of the campaign below:
Credits:
Agency: Article Group
Group Engagement Director - Megan Jaffarian
Group Creative Director - Joe Moore
Creative Director - Tyler Pierce
Video Production Director - Ryan Miller
Sr. Art Director - Haley Saba
Copywriter - Brendan Mitchell
Producer - Michael Bucchino
Director - Alex Eaker
Director of Photography - Macaulay Lerman
Post-Production - Ataboy Studios