The ASK
Salesforce and Google Cloud recently expanded their partnership to integrate Agentforce and Gemini Enterprise, and needed an informative yet engaging sales asset that could communicate the unique value of the integration.
The IDEA
We developed and presented multiple concept directions to Salesforce, with them ultimately choosing an approach focused on how agentic AI is reshaping the enterprise.
The EXECUTION
The final asset blends Salesforce and Google brand elements to produce a modular, geometric visual style that reflects the core theme of the content. While the copy uses strong yet simple language to confidently and clearly express the value of the partnership.
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Credits:
Agency: Article Group
Group Engagement Director - Megan Jaffarian
Group Creative Director - Joe Moore
Engagement Director - Sejal Patel
Sr. Copywriter - Brendan Mitchell
Sr. Art Director - Melody DeBruyne
Engagement Manager - Natalia Davila